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How to Approach Digital Marketing: A Beginner’s Guide

If you’re still unsure of the paradigm shift marketing has taken over the last few years, time is already working against you! Digital marketing is here and it’s no longer

How VirrgoTech is the Best Digital Marketing Agency In Pakistan

Digital marketing has become a highly saturated industry. Everywhere you go, there are pseudo-experts, amateurs, jack-of-all-traders, and so-called marketing specialists who would try to lure you into all kinds of

5 Key Email Marketing Metrics That Shouldn’t Go Untracked

Email marketing appears to be one of the most underrated forms of marketing. People think with the advent of communication tools and social platforms, inboxes have lost their attraction. Now

Local SEO Hacks to Increase Conversions

The internet has revolutionized the way businesses market their products and services. Nowadays, a business in any area is not hard to find because of the internet. When you try

Pay-Per-Click Advertising: How Does it Work?

Pay-Per-Click (PPC) is a paid online advertising model that lets businesses pay for the ads they place on search engines only when they are clicked by online users. This model

Inbound Marketing Strategies For Beginners

Inbound marketing is a technique that is designed to attract potential customers. Your potential customers are looking for you on the internet — through search engines, social media, discussion forums, and

Keyword Optimization: Are You Doing It All Wrong?

SEO has advanced fundamentally in recent years — to such an extent that the basics of keyword optimization have transformed from a simple 3-step process to a more complicated and

Design Thinking: How to Create Better Websites

If you are in the marketing space, you already know how the internet has taken every industry by storm and how it has become the new normal for any brand

What Can Marketers Take In From COVID-19?

The epidemic of Coronavirus has increased rapidly into an influx of vulnerability and left countless organizations and businesses thinking about what steps to take to check plummeting deals. For marketers,

The Forgotten Joy of Curiosity

Thousands of years ago, our ancestors took it upon themselves to make sense of the world they lived in. Though they knew very little about the laws that governed the