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PPC Advertising

Pay-Per-Click Advertising: How Does it Work?

Pay-Per-Click (PPC) is a paid online advertising model that lets businesses pay for the ads they place on search engines only when they are clicked by online users. This model allows businesses to display their ads in the sponsored section of the Search Engine Results Pages (SERPs). As an advertiser, you can bid for ad […]

Inbound Marketing Strategies for Beginners

Inbound Marketing Strategies For Beginners

Inbound marketing is a technique that is designed to attract potential customers. Your potential customers are looking for you on the internet — through search engines, social media, discussion forums, and a host of other channels. How are you going to grab their attention? It all depends on how well you utilize inbound marketing strategies like search […]

Keyword Optimization Guide 2021

Keyword Optimization: Are You Doing It All Wrong?

SEO has advanced fundamentally in recent years — to such an extent that the basics of keyword optimization have transformed from a simple 3-step process to a more complicated and in-depth one. Though keyword search volume and competitor ranking data have always been a go-to approach for many, SEO metrics are becoming all the more complicated as […]

Local SEO Hacks to Increase Conversions

Local SEO Hacks to Increase Conversions

The internet has revolutionized the way businesses market their products and services. Nowadays, a business in any area is not hard to find because of the internet. When you try to find a nearby restaurant or a beauty salon, you search for it on Google. When you want to learn about any business’ services or […]

Design Thinking and Web Design

Design Thinking: How to Create Better Websites

If you are in the marketing space, you already know how the internet has taken every industry by storm and how it has become the new normal for any brand or business that wants to be a part of the digital economy. But have you ever thought about how these businesses compete for their share […]

What Can Marketers Take In From COVID-19?

What Can Marketers Take In From COVID-19?

The epidemic of Coronavirus has increased rapidly into an influx of vulnerability and left countless organizations and businesses thinking about what steps to take to check plummeting deals. For marketers, numerous aspects of the work scope have been changed. This includes changes in designations, channels, content, budget, and manner of speaking. These readjustments, topped with […]

The Joy of Curiosity

The Forgotten Joy of Curiosity

Thousands of years ago, our ancestors took it upon themselves to make sense of the world they lived in. Though they knew very little about the laws that governed the physical world, they were fascinated by how they worked — with precision and unmistakable continuity. If anything, they may have been humbled by the realization […]

The Most Powerful Instagram Marketing Strategy For Your Business

There’s a ton of content out there on Instagram marketing, but most of it provides very little value. Some posts are extremely extensive, making it sound as if Instagram marketing is not everyone’s cup of tea.    In any case, you don’t want to fall into their clever tricks and you don’t want to brush this […]

Social media marketing for beauty salons

Social Media Marketing Strategy For Beauty Salons: A Five-Step Guide

  It’s hard to overstate the important role social media plays in the success (and failure) of many businesses today.    If you’re a professional stylist, makeup artist, or beauty therapist who cares about growth marketing, it’s time you understood the utmost impact social media is going to have on your business in the days […]

Content Marketing Strategy [2020]

The Definitive Guide to Content Marketing [2021]

Content is by far the most important marketing tool and it never hurts to often revisit how you create, distribute, and govern content to promote your brand online. The more effective and in-depth your content strategy, the higher is the likelihood you may reap better results in the form of increased revenue, improved brand image, […]

Grow With Digital Marketing

How to Approach Digital Marketing: A Beginner’s Guide

If you’re still unsure of the paradigm shift marketing has taken over the last few years, time is already working against you! Digital marketing is here and it’s no longer the next generation thing. It’s for your business to capitalize on — whether you’re big or small, start-up or stalwart.   You may not like […]