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Introduction
LiLi Cement Tiles is a renowned provider of exquisite cement tiles, esteemed for preserving traditional craftsmanship while infusing modern design. When they approached us for their digital marketing needs, we knew this project would be an exciting journey.
We began our collaboration with a clear vision: boosting brand visibility across platforms while reaching new customers and driving sales growth. Of course, for them to achieve these goals, they required expert assistance, which we were more than willing to provide.
Our initial collaboration with LiLi Tile was limited to media buying and management. But as the relationship grew, we expanded the scope to cover other pertinent areas. Among these, redesigning their website to provide their current and prospective customers with an enhanced, enjoyable experience and showcase their products more effectively was a major milestone.
Challenge
LiLi Cement Tiles, known for their traditional craftsmanship, sought expertise to enhance their digital presence across Google’s platforms. They needed a partner to bridge the gap between their artisanal excellence and digital success.
They also aimed to leverage data-driven insights but lacked guidance in setting up advanced tracking and analytics systems, including Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Looker Studio.
Operating in a competitive US market, LiLi Cement Tiles faced the creative challenge of expanding their brand’s reach and outshining competitors. To that end, they recognized the need for a website transformation, refreshing their brand outlook and creating a more user-friendly platform to showcase their artisanal products.
Our Strategy
To begin with, we initiated an in-depth analysis of LiLi Cement Tiles’ target audience and industry landscape to develop a comprehensive understanding of their target demographic and the market they operate in. This knowledge laid the foundation for an extensive paid media management strategy focused on optimizing Google Ads and equipped us to make informed suggestions regarding all their digital marketing needs, including social media and Search Engine Optimisation.
As our digital marketing experts worked tirelessly to bring LiLi Cement Tiles’s efforts and investments to fruition, our skilled web design consultants collaborated closely with their teams of designers and developers simultaneously, providing them with guidance on how to translate their vision into a captivating, interactive, and user-friendly website.
The Results
We not only back our words with action, but the outcomes of our collaboration speak volumes. Below are the statistics showcasing our successful results for LiLi Tile brand:
- An average Return on Ad Spend (ROAS) of 500%
- A significant revenue boost of over one million dollars from Google Ads
- 30% increase in new customer acquisition
- Over 30 million impressions and half a million clicks
- A renewed and user-friendly, compelling website
Mory Katan
Chief Technology Officer
Fantastic communication, great to work with, reliable, and quick to respond. Delivered great results month over month, and did a fantastic job of generating massive returns for our business. We would work with them again in a heartbeat.