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SEO: A few cardinal mistakes and misconceptions

SEO: A Few Cardinal Mistakes and Misconceptions

To understand the fundamental concepts behind SEO, you need not begin with search engines. The search engines’ perception of your website becomes a matter of interest only after a certain type of relationship is established: the relationship between users and the search engine.    Why do people land on a search engine like Google in […]

Social Media SEO

Social Media SEO: Essential Tips Every Marketer Must Follow

Social media has a vast reach, which is why it is now known as contemporary marketing. It is proven to be very beneficial in the marketing context for businesses. In addition, it has significantly helped in creating brand recognition, market presence, and easy access to a target audience with content marketing or advertising, and much […]

eCommerce Up-selling Best Practices

Ecommerce Upselling: 6 Best Practices to Leverage Your Sales & Boost Revenues

The way we purchase and sell has radically altered as a result of eCommerce. We would never have imagined buying products online with digital currency only a few decades ago. Despite the difficulties of modern eCommerce, some selling methods, such as upselling, have remained relatively unchanged. Upselling Upselling is a classic sales technique that combines […]

SEO Optimisation Tips for Blog Posts

8 Essential SEO Optimization Tips For Your Blog Posts

SEO, aka Search Engine Optimization, is a powerful marketing strategy to build traffic and drive engagement around your brand. Spanning across every conceivable niche, SEO has never been more relevant than it’s today. What’s interesting about Search Engine Optimization is that it cannot exist without content for all intents and purposes, and blogs don’t do […]

Clutch SEO Award Goes to VirrgoTech

VirrgoTech Secures Clutch Award for Top SEO Companies in Pakistan [2021]

There are many ways on how you can improve your online presence, but SEO might be the best option for you. Of course, it will vary depending on many factors, but this strategy has always been important when it comes to online marketing. At VirrgoTech, we try to understand what your goals are and curate […]

Off-page SEO Tehnciques

10 Off-Page SEO Techniques to Follow in 2021

SEO isn’t a sprint, it’s a marathon. Most businesses will try to work their way around a few on-page optimization factors and call it a day. The reality is, if you fail to continuously pour in SEO efforts to improve your organic position on search engines, there’s very least you can expect from those preliminary […]

Digital Marketing Trends in 2021

Top 10 Digital Marketing Trends in 2021

Digital marketing, aka online marketing, is the advertisement and promotion of brands, products, and services through digital channels like search engines, social media, content platforms, and others. Digital marketing is constantly evolving and, sure enough, it has seen its ups and downs all through the early stages of the internet. Trends in the digital marketing […]

7 Golden Rules of Creative Writing

7 Golden Rules of Creative Writing

“We write to taste life twice, in the moment and in retrospect.” ― Anais Nin Are you willing to taste life twice? Are you willing to retrospect and write your heart out, reliving the moments you did and creating those you wish you would have lived?   Creative writing isn’t just about writing for others, […]

Definitive SEO guide

The Definitive Guide to SEO: From Fundamentals to Advanced [2021]

Table of Contents SEO is roughly an $80 billion dollar industry. It’s how search engines push website owners to provide a better experience to the end-user. And it’s how businesses and individuals manage to get ranked on the most popular search engine: Google. For a newbie, there’s a lot to learn about (and from) SEO. […]

Core Web Vitals and Their Impact on SEO

Core Web Vitals: Their Impact on SEO

Given the fact that everything in SEO revolves around the end user, it won’t be wrong to interchange the term “SEO” with “UEO” (User Experience Optimization). There’s a shipload of guidelines coming from search engines like Google and virtually all of it has to do with providing the right user experience. One way or another, […]

Landing Page Optimization Tips

4 Landing Page Optimization Tips to Improve Conversions

You implement SEO, SEM, and SMM strategies to bring in quality traffic. But what if you’re not making much out of the traffic that is already on your website? What if your landing page sucks and you’re paying a heavy price in the form of lost opportunities and missed conversions? If you think it could […]

Social media marketing for beauty salons

Social Media Marketing Strategy For Beauty Salons: A Five-Step Guide [2021]

Table of Contents It’s hard to overstate the important role social media plays in the success (and failure) of many businesses today.    If you’re a professional stylist, makeup artist, or beauty therapist who cares about growth marketing, it’s time you understood the utmost impact social media is going to have on your business in […]

Content Marketing Trends 2021

Content Marketing Trends to Look Forward to in 2021

Content marketing is a crucial part of any business’s marketing strategy and this isn’t going to change in 2021. As an industry, content marketing is fast-growing with a whopping value of more than $400 billion, which just shows how much trust and investment businesses and organizations have put into it. Since 2018, when major developments […]

Powerful Instagram Marketing Strategy

The Most Powerful Instagram Marketing Strategy For Your Business [2021]

Table of Contents There’s a ton of content out there on Instagram marketing, but most of it provides very little value. Some posts are extremely extensive, making it sound as if Instagram marketing is not everyone’s cup of tea.    In any case, you don’t want to fall into their clever tricks and you don’t want […]

Grow With Digital Marketing

How to Approach Digital Marketing: A Beginner’s Guide [2021]

If you’re still unsure of the paradigm shift marketing has taken over the last few years, time is already working against you! Digital marketing is here and it’s no longer the next generation thing. It’s for your business to capitalize on — whether you’re big or small, start-up or stalwart.   You may not like […]

Best Digital Marketing Agency In Pakistan

How VirrgoTech is the Best Digital Marketing Agency In Pakistan

Digital marketing has become a highly saturated industry. Everywhere you go, there are pseudo-experts, amateurs, jack-of-all-traders, and so-called marketing specialists who would try to lure you into all kinds of temptations.  How would you distinguish between the real and the fake? Still, how would you pick out the good from the great? You haven’t worked […]

Email Marketing Metrics

5 Key Email Marketing Metrics That Shouldn’t Go Untracked

Email marketing appears to be one of the most underrated forms of marketing. People think with the advent of communication tools and social platforms, inboxes have lost their attraction. Now every email one receives from a stranger is either spam or a solicitation call. The truth, however, is that half of the entire globe still […]

Local SEO Hacks to Increase Conversions

Local SEO Hacks to Increase Conversions

The internet has revolutionized the way businesses market their products and services. Nowadays, a business in any area is not hard to find because of the internet. When you try to find a nearby restaurant or a beauty salon, you search for it on Google. When you want to learn about any business’ services or […]

PPC Advertising

Pay-Per-Click Advertising: How Does it Work?

Pay-Per-Click (PPC) is a paid online advertising model that lets businesses pay for the ads they place on search engines only when they are clicked by online users. This model allows businesses to display their ads in the sponsored section of the Search Engine Results Pages (SERPs). As an advertiser, you can bid for ad […]

Inbound Marketing Strategies for Beginners

Inbound Marketing Strategies For Beginners

Inbound marketing is a technique that is designed to attract potential customers. Your potential customers are looking for you on the internet — through search engines, social media, discussion forums, and a host of other channels. How are you going to grab their attention? It all depends on how well you utilize inbound marketing strategies like search […]

Keyword Optimization Guide 2021

Keyword Optimization: Are You Doing It All Wrong?

SEO has advanced fundamentally in recent years — to such an extent that the basics of keyword optimization have transformed from a simple 3-step process to a more complicated and in-depth one. Though keyword search volume and competitor ranking data have always been a go-to approach for many, SEO metrics are becoming all the more complicated as […]

Design Thinking and Web Design

Design Thinking: How to Create Better Websites

If you are in the marketing space, you already know how the internet has taken every industry by storm and how it has become the new normal for any brand or business that wants to be a part of the digital economy. But have you ever thought about how these businesses compete for their share […]

What Can Marketers Take In From COVID-19?

What Can Marketers Take In From COVID-19?

The epidemic of Coronavirus has increased rapidly into an influx of vulnerability and left countless organizations and businesses thinking about what steps to take to check plummeting deals. For marketers, numerous aspects of the work scope have been changed. This includes changes in designations, channels, content, budget, and manner of speaking. These readjustments, topped with […]

The Joy of Curiosity

The Forgotten Joy of Curiosity

Thousands of years ago, our ancestors took it upon themselves to make sense of the world they lived in. Though they knew very little about the laws that governed the physical world, they were fascinated by how they worked — with precision and unmistakable continuity. If anything, they may have been humbled by the realization […]

Content Marketing Strategy [2020]

The Definitive Guide to Content Marketing [2021]

Table of Contents   Content is by far the most important marketing tool and it never hurts to often revisit how you create, distribute, and govern content to promote your brand online. The more effective and in-depth your content strategy, the higher is the likelihood you may reap better results in the form of increased […]

VirrgoTech Clutch Leader Award

VirrgoTech Earns Clutch Leader Award for Top Advertising & Marketing Firms in Pakistan

“VirrgoTech aspires to be Asia’s top-rated marketing and branding agency. The fact that we have been featured by Clutch, a renowned review agency, as a leading digital agency in Asia for two years successively signals that we are on the right track. We will keep on improving our processes, our service quality, and our relationships […]