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Introduction
Lahore University of Management Sciences (LUMS) is a renowned private research university in Pakistan, known for its commitment to learning, discovery, and transformation. LUMS offers a wide range of undergraduate, graduate, and post-graduate programs through its five distinguished schools: Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering, Shaikh Ahmad Hassan School of Law, and the School of Education. With a vision to empower bright and curious minds and create a community of leaders and change makers, LUMS is committed to fostering innovation and excellence.
Challenge
LUMS, a prestigious institution, sought the expertise of our agency for planning, executing, and managing their digital media campaigns, both domestically in Pakistan and internationally. Their goals were threefold:
- Increase Brand Awareness: LUMS aimed to enhance its brand visibility and reputation, both within Pakistan and on the global stage.
- Enroll More Qualifiable Students: The university sought to attract and enroll high-caliber students for their programs, not only from Pakistan but also from abroad.
- Compete Effectively in the Education Industry: To maintain a competitive edge in the local education sector, LUMS wanted to position itself as a leading choice among prospective students.
Our Strategy
To address LUMS’s objectives, we developed a comprehensive and targeted digital marketing strategy, including advertising campaigns. Our approach included the following key elements:
- Audience Targeting: We identified and targeted specific demographics, including students and parents, both in Pakistan and in key international markets, who were more likely to be interested in LUMS programs.
- Compelling Content: We created engaging and informative content to showcase LUMS’s academic excellence, faculty, facilities, and the unique learning experience it offers.
- Multichannel Advertising: We leveraged various digital advertising platforms to reach a wider audience, including social media, search engine advertising, and display ads.
The Results
Our collaboration with LUMS resulted in significant outcomes:
- Increased Brand Awareness: LUMS experienced a notable boost in brand awareness, with a growing recognition of its reputation and academic excellence.
- Enrolled More Qualifiable Students: The university successfully attracted and enrolled a higher number of qualified students for their programs, both locally and from international markets.
- Competitive Edge: LUMS solidified its position as a leading choice in the local education industry, competing effectively with other institutions.
Dr. Fazal Jawad
Dean SDSB LUMS
Our partnership with VirrgoTech has been transformative. Their digital marketing strategies and advertising campaigns have greatly expanded our reach, increasing our brand’s recognition and enrollment of top-tier students. We continue to see the impact of our collaboration in shaping the future of our institution.