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Introduction
Celonis, the global authority in process mining, is redefining how businesses operate by harnessing the power of data and intelligence. Their legacy in pioneering the process mining field began a decade ago with our groundbreaking innovation of automatically X-raying processes to identify inefficiencies. Today, Celonis Process Mining® continues to transform how companies run their operations, enabling data-driven optimization at every step.
Challenge
Celonis, a global leader in process mining, approached us with multifaceted needs encompassing branding, UI/UX design, and digital marketing.
As pioneers in execution management, Celonis empowers businesses through the innovative Celonis Execution Management System, harnessing data-driven intelligence to optimize operations. They sought our expertise to craft a comprehensive brand strategy, revamp their digital presence, and orchestrate their digital marketing endeavors from the ground up.
Our Strategy
We began with a rebrand of their digital properties by designing and developing a refreshed look for their website. This was the first phase, wherein our team worked hard to ensure a functional and compelling website that was UX-compliant and aligned with their brand identity.
In the next phase, our digital marketing team directed their efforts toward promoting the brand online. By devising an exhaustive digital marketing strategy focused on Google Ads and Search Engine Optimization, we helped the brand reach its target audience more effectively. We focused on two major search engines and yielded impressive results.
The Results
- Redesigned website to produce a cohesive, coherent, and consistent experience
- Fully fine-tuned brand collaterals
- 360-degree digital marketing that helped them rank on the first page of Google for valuable keywords
- Increased organic traffic by more than 75% in 6 months
Martin Klenk
Chief Technology Officer
The team at VirrgoTech delivered high-quality work. Their strategic approach and design expertise are noteworthy. Overall, amazing experience!