Best Email Marketing Tools Every Marketer Should Know


Email marketing is an integral part of your marketing strategy and plays a significant role in the success of your business goals. Similarly, choosing a marketing tool for your campaigns is akin to nominating your business partner. It involves a detailed evaluation of features, ease of use, automation capabilities, and plans that best suit your business requirements and budget. 

Although marketers have a plethora of choices to run and manage their email marketing campaigns, it is important to select the best tools wisely. Platforms with user-friendly interfaces and sophisticated analytics are preferred so that any amateur can comprehend things easily.

It’s a fact that setting up a campaign from scratch isn’t a walk in the park as multiple KPIs need to be monitored simultaneously. Luckily, there are a bunch of tools with advanced features to help you get the job done. These tools can assist you in streamlining your campaigns, enhancing audience engagement, and driving measurable results.

This blog post will provide you with in-depth insights regarding the best email marketing tools and the criteria to choose the ideal one for your business.

How To Select the Best Email Marketing Tool?

Various aspects need to be considered while selecting a suitable email marketing platform. Here are a few crucial points to consider:

User Interface: The marketing platform should have a simple and user-friendly interface so that even a beginner can monitor the campaigns with ease.

Automation: Select tools that offer advanced automation features like sending emails automatically based on subscribers’ activity or at scheduled times.

Scalability: It is important that your marketing platform can manage your growing business efficiently. It can handle complex marketing strategies and an increased number of subscribers.

Deliverability: Focus on platforms that have high deliverability rates so your emails end up in your subscribers’ inboxes, not their spam folders.

Segmentation and Personalization: Look for platforms capable of dividing your audience into groups and customize emails for each group to better target your subscribers through segmentation and email personalization.

Pricing: Check different pricing plans to find one that fits your budget and gives good value for the features and limits you need. 

Free Trial Period: Pick those with a free plan or specified trial period. It can help you test its features and evaluate whether it meets your requirements or not.

Customer Support: It is important to choose a platform with quick and reliable customer support to handle the issues that come along the way.

Best Email Marketing Tools for Your Business

Today, marketers have access to dozens of email marketing platforms with various features. These are some of the best email marketing tools:

1. Active Campaign

Active Campaign stands out as an ideal email marketing automation tool. It offers marketers drag-and-drop controls to personalize emails for their subscribers and do segmentation for more tailored results.

The tool allows CRM integration and its automation features manage all workflows effectively. This cost-effective platform enables users to pinpoint the most successful campaigns with split or A/B testing. Moreover, with advanced marketing automation features, you can schedule all your digital marketing activities at once, Active Campaign will take care of them on its own.

This marketing tool suits best for medium to large-size businesses who focus on sophisticated segmentation and want to automate their processes. 


2. MailChimp

MailChimp is one of the top email marketing platforms, and it’s easy to see why. This powerful tool is packed with features designed to build and engage your audience, transforming leads into real sales. With four pricing plans tailored to your business’s growth and 24/7 customer support, every task that is performed is seamless. It’s no wonder that MailChimp is trusted by major, reputable brands.

Furthermore, it offers advanced segmentation allowing you to target your ideal audience with every campaign precisely. The automated marketing campaigns help you re-engage potential clients effortlessly. Plus, with real-time performance tracking, you can monitor key email marketing metrics like email delivery rates, open rates, and click-through rates. Overall, it enables you to fine-tune your strategy for maximum impact.


4. Constant Contact

Constant Contact email marketing tool help you grow your business, set up professional marketing campaigns, and create social advertisement campaigns with simple drag-and-drop tools. 

It helps you craft interactive emails to kickstart conversations with your target audience. Marketers can view in-depth campaign reports and other analytics in this tool. This way, businesses can revamp their strategies and business goals. 

Businesses can also boost their contact list with the custom forms generated for their specific objectives. Constant Contact provides a 97% deliverability rate, indicating that your digital marketing efforts will not go unnoticed.


5. Campaign Monitor

Campaign Monitor is famous for its intuitive interface and professionally designed email templates. Users can send tailored messages to their audience using these email templates. The great thing about this tool is that it doesn’t require any technical skill to set up a marketing campaign. 

The automation feature, ensures your emails reach the right audience at the perfect time based on predefined conditions. The platform also delivers in-depth insights into campaign performance, including metrics on opens, clicks, and conversions. With top-rated customer service, users receive the support they need to maintain seamless email marketing campaigns without interruptions.

This email marketing tool is considered a top priority for businesses focusing on design and good user experience.


6. HubSpot

HubSpot is one of the most popular email marketing tools offering exclusive services of sales and marketing along with other service tools. It provides advanced features like marketing automation, detailed analytics and email personalization options. It is built to scale with your business, making it an ideal choice for companies aiming to expand their marketing efforts over time.

Additionally, HubSpot highly focuses on content creation and management tools. It enables businesses to attract and retain loyal customers through timely delivery and relevant content.

HubSpot stands out with its complete suite of sales, marketing, and service software with CRM integration. This email marketing tool is ideal for businesses looking for an all-in-one digital platform to achieve their goals.


7. GetResponse

GetResponse is a versatile email marketing platform preferred for its multifaceted approach from the perspective of digital marketing. It combines email marketing, landing page creation, webinar hosting, and marketing automation into a single, centralized solution. 

GetResponse acts as an all-in-one platform, which integrates various marketing functionalities to streamline workflows and comprehensive digital marketing strategies. 

It also features a visual email editor, with its user-friendly drag-and-drop interface. It simplifies the creation of visually engaging emails, ensuring that your business can effectively communicate the messages to your audience. GetResponse is one of the best email marketing tools for businesses searching for a multi-functional platform for their email campaigns.


8. Sender

If your business is under budget constraints and is looking for an affordable tool, Sender. seems to be your go-to tool. It offers the management of both email marketing and SMS campaigns. 

Sender. has a very user-friendly interface and like many other high-end email marketing tools, the features entail advanced automation and segmentation options. By purchasing its subscription, you can get your hands on versatile email embeddable forms, ready-to-send popups, and email templates.

This tool focuses on the successful delivery of emails to the audiences’ inboxes. You can certainly trust its IP management and no-spam policy for its customers.


9. Klaviyo

Klaviyo is the last email marketing tool on the list. It is considered a powerful tool for all sizes of e-commerce businesses. It mainly focuses on highly targeted email campaigns by utilizing the data. It claims that it attracts the target audience through its marketing campaign, driving more sales and customer retention.  

Klaviyo can be integrated with multiple e-commerce platforms such as BigCommerce, Shopify, Magento, PrestaShop, Wix, and more. Klaviyo’s segmentation feature allows marketers to deeply analyze customer behaviour and craft targeted emails for them. This marketing platform is also suitable for a multi-channel marketing approach like SMS marketing or social media marketing, approaching the potential audience through preferred channels. 


Begin Your Digital Success Journey With the Best Email Marketing Tools 

Choosing the right email marketing tool will pave your way towards success. MailChimp, Klaviyo, and ActiveCampaign are some of the powerful and comprehensive tools with advanced features to achieve all your business objectives. However, the best email marketing tool for your business depends on your specific needs.

Considering the budget, industry, business size, and requirements are highly significant. You can also try the free plans of different tools to evaluate which platform will work best for your business. 

If you’re new to this marketing arena and looking for high-end professional digital marketing services for proven results, Contact VirrgoTech marketing experts today and stand out in your industry.

[Related Post: 7 Reasons Why Your Email Marketing Strategy Is Ineffective

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