Digital marketing, aka online marketing, is the advertisement and promotion of brands, products, and services through digital channels like search engines, social media, content platforms, and others.
Digital marketing is constantly evolving and, sure enough, it has seen its ups and downs all through the early stages of the internet. Trends in the digital marketing landscape change every now and then, making it important for savvy marketers to get up to speed with the latest developments.
To help you stay up to date, we have compiled ten of the most critical digital marketing trends in 2021. When aligned with your digital marketing goals, these techniques are going to help your business grow and outshine the competition in 2021 and beyond.
Content marketing is the bread and butter of SEO. Without fresh content, it’s very hard to get your website ranked on search engines or improve its authority in the industry. When making content for your site, be sure to understand how to write ‘contextual’ and ‘readable’ information. With the Google BERT update already out now, the search engine’s ability to comprehend and read the content on your site has become by an order of magnitude better. Google can now grasp what’s going on with a website’s content and every concerned topic it answers.
Writing blogs and articles, creating user-centered content on your website, and keeping the SEO of your website content intact are the few most vital content marketing strategies to follow in 2021.
Artificial Intelligence is changing digital marketing quite rapidly. It has a massive effect on how brands connect with their clients and deal with their marketing tactics. AI, which is the knowledge deployed by machines, is nowadays utilized by many fortune 500 companies, including Netflix, Amazon, and Spotify. AI can recollect the data, evaluate it, and decide on a necessary course of action.
This game-changing approach can take your business to new heights. The AI-powered optimization is an intelligent tactic which collects information from the user interface, and keeping that user’s choices and search history in mind, depicts the best suited website at the top of SERP.
Social media marketing
With the current digital transformation wave, numerous brands feel the need to become increasingly active on social media, realizing the importance of posting several times a day. Sooner or later, all brands will be more consistent with their identity on social media and their clients’ requirements. If your purchaser persona is somebody who might need to hear from you several times a day, it’s time your brand leveraged social media marketing.
The business of social media marketing is all about consistency. Your audience would prefer to hear from you on a steady basis, requiring you to invest more time in creating high-quality content they can consume.
Social media platforms like Facebook, Instagram, Twitter, and Reddit should be prioritized. Engaging with your users on these platforms through informative and highly engaging content is the key to a successful social media approach.
Chatbots are viewed as one of the top digital marketing trends in 2021, intended to speak with clients through audio or text communication. Businesses can utilize chatbots to engage with their clients on a day-to-day basis and address their immediate communication needs.
As your business expands, the need to engage with (and manage) your website’s visitors grows in tandem. Therefore, it’s worthwhile to act in advance and incorporate cutting-edge chatbots into your arsenal of communication tools.
Interactive content doesn’t simply create more engagement, it also boosts brand loyalty. When leveraged well, interactive content such as quizzes, contests, open-ended questions, surveys, calculator widgets, polls and giveaways can do marvels for your brand.
The more interactive and engaging your content, the higher it’ll have in the eye of search engines. Which means interactive content isn’t only good from a traditional marketing standpoint, it also proves to be invaluable from an SEO perspective. As you go on planning new forms of content for your marketing mix, be sure to spend some thoughts on what types of interactive content you can implement for your brand.
Let’s face it, every business has a competitor that’s slightly or quantumly doing well in the market — yours is no exception. How can you do something differently to market your brand that’ll generate results and will also help your business beat the competition? It’s going to be through personalization. You should concentrate on personalizing content, emails, product offering, and the rest of your marketing communication channels. It won’t be an exaggeration to say that personalization is about following a ‘booming’ trend that will shortly turn into an industry standard. The best examples of personalization techniques are Netflix and Amazon. It’s hardly any secret how these brands are making the most of personalized offerings in the entertainment and consumer products niches.
Being very specific to the user’s needs, gaining attention by addressing them with their names and keeping a check on your users from time to time are a few of the personalization tricks you can also adopt for your brand.
Video marketing is one of the leading marketing trends today and possibly for the coming many years. Video is by a long shot the most renowned way clients tend to find out about any brand or business and what they are offering.
Don’t simply think that YouTube is the only way you can harness this tactic in 2021. There are many approaches to drive higher engagement with video marketing. Simple example, you can make a video post or start a live transmission on Instagram, Facebook, and LinkedIn. Probably the best thing about video marketing is that it makes it simple to repurpose and share content across different platforms.
We already know we can look for videos and pictures by typing keywords, but did you know you can likewise submit existing pictures for SEO and marketing purposes? As more and more clients find these visual search methods more convenient, it’s gradually transforming the SEO landscape.
To benefit from this growing trend in visual searches, you need to ensure your videos and picture content are well optimized. Here are a few things you need to implement:
- Always incorporate altra tags (alt text) for your website pictures
- Add pictures to your sitemap or make a new sitemap dedicated to picture links
- Name your images with your target keywords
- Use top-quality photographs and record video in HD
Do you know that 85% of offline stores are utilizing push notification? Here are some interesting statistics:
- Nearly 9% of distributors get traffic with the help of web pop-ups and push notifications
- There are twice as many individuals going for push notifications as there are for newsletters
- The average time it takes a user to open a newsletter is six hours. The average time for push notification is only a few seconds — the message is received right away.
Push notifications are a great way you can stay connected with your prospective clients. They are particularly helpful in the case of retail and ecommerce businesses. Those who visit the site and abandon a product after adding it to their shopping cart can be reminded of it later on.
Purchasers want pleasant encounters with brands that are simple and noteworthy. They need evidence before they make up their mind to purchase. UGC has, for quite some time, been a very effective way for brands to gain trust with their prospective customers and provide social proof and product testimonials. This amazing approach is going to stay here and you should better consider leveraging it in 2021 and beyond.
The uncertain nature of 2020 has pushed brands to take some time to consider how they would connect with their clients. Shops were closing down and stay-home orders meant that individuals were stuck inside — which also meant they were spending much more time online now than ever. This scenario has convinced brands to come up with creative solutions and rely more on human-centered methods to access the mind and the purchase psyche of their customers.
This trend is likely to continue and take us far into the future. Whether you’re ready to embrace it or not, the best time to react and adjust your integrated digital marketing strategies is now.