THE COMPANY

Specializing in home renovations

Premier Remodeling is a trusted Houston-based company specializing in a wide range of home renovations. Known for their quality craftsmanship and expert team, they stay at the forefront of construction technology and materials. Their commitment to continuous learning is supported by memberships in prestigious organizations like the Greater Houston Builders Association (GHBA) and the National Association of Home Builders-Remodelers (NAHB-R).

THE CHALLENGE

Struggles with Online Visibility

• Low Organic Traffic: The website experienced a significant lack of organic traffic, heavily relying on PPC ads for visibility.
• Low Conversion Rates: Existing traffic was not converting effectively into leads or customers.
• Keyword Ranking: Crucial remodeling industry keywords were not ranking in top positions, limiting online visibility.

THE STRATEGY

How VirrgoTech Helped

VirrgoTech crafted a comprehensive SEO strategy tailored to Premier Remodeling’s unique challenges, aiming to establish them as a leader in the Houston home remodeling industry.

Backlink Building: Executed a targeted backlink strategy to enhance the website’s authority within the remodeling domain, acquiring high-quality backlinks from relevant sources.

Keyword Optimization: Conducted extensive keyword research to identify high-impact keywords in the remodeling niche. These keywords were strategically integrated into on-page content, meta tags, and headers to enhance search engine rankings.

Content Enhancement: Developed informative and engaging content that highlighted Premier Remodeling’s expertise, services, and success stories. A blog strategy was implemented to showcase industry knowledge and boost organic visibility.

Local SEO Optimization: Strengthened local presence by optimizing Google My Business, enhancing local directory listings, and creating location-specific content to target Houston-based customers.

THE RESULTS

Transforming Online Presence

Substantial Traffic Increase: Achieved a remarkable 90x increase in organic traffic, significantly reducing reliance on PPC ads.

Keyword Dominance: Secured a 396% increase in top 3 keyword rankings and positioned over 20 keywords in the first position on search engines.

Improved Conversion Rate: Strategic optimizations led to a 44% improvement in conversion rates, effectively turning website visitors into valuable leads and customers.

Through a tailored SEO approach, VirrgoTech successfully transformed Premier Remodeling’s online presence, overcoming challenges and achieving significant improvements in organic visibility, keyword rankings, and conversion rates. This case study underscores our commitment to delivering impactful results and positioning our clients as leaders in their industry.