7 Actionable Content Marketing Strategies for Startups

Startup owners may think that digital marketing is a no-go zone. However, when we dive deeper into the subject matter, we might all be surprised by the opportunities that lie beneath.

One of the most profound components of digital marketing is content marketing, a technique based on the creation of relevant content and its distribution to a target audience. In the real sense, you don’t need to be a professional content marketer to do content marketing. 

The contemporary world presents a range of opportunities where interested personnel can learn content marketing online or through books. In fact, even startup owners can engage in effective content marketing strategies today. But before we proceed with the most viable content marketing strategies for startups, let’s discover what content marketing really is!  

Content Marketing

Content marketing is the practice of creating and publishing content for a target audience. The content is usually tailored to a particular group of people and goals. Content marketing is associated with a range of benefits, especially for businesses and brands that want to grow or attain a stable online presence. 

Effective content marketing can increase brand awareness, and also pave way for conversion optimization and lead generation. Additionally, quality content can help in generating social shares. Today the more people share your content, the better your chances of attaining smart goals.

In fact, the statistics indicate that 90% of contemporary marketers will continue investing in content marketing. With that, whether your startup is prepared to embrace content marketing or not, there is no way this marketing strategy will evaporate from the face of marketing. So, what are the possible content marketing strategies a startup can leverage? 

The 7 Actionable Content Marketing Strategies for Startups

There are several content marketing strategies that any startup owner can consider to drive a business forward, but here are the most notable ones;  

1. Blog Posts

Do you have a website and wondering how it can generate traffic organically to increase sales? Blogging is one of the best content marketing strategies startup owners can rely on to grow. Creating engaging blog posts can increase brand awareness and allow a brand to build its image in marketplaces.

Leverage tools like WordPress to start up a blog where you can provide information about your products or services. Additionally, tools like Yoast SEO and WordPress analytics can help you attain insights about the performance of your blog.

As startups, we can focus on creating tailored content to enhance the effectiveness of our blogs. You can perform a gap analysis to come up with more performing content that caters to diversity. This will help your content to become a preferred solution for your target audience.

2. Short-form Content

Unlike long-form blogs, articles, and case studies, short-form content is a piece of writing that is usually below an 800-word count. Some other marketers take short-form content to be below 1,000 words.  

The utmost benefit of short-form content is that it’s engaging, interactive, and more compelling to the reader. Modern online users don’t really want to spend a long time on content and that’s why more appealing content marketing forms like video marketing are becoming more prevalent. However, startups can leverage short-form content on social media sites for advertising or fueling the sales funnel. 

3. Video Marketing

Video marketing is becoming imperative in the modern era, and in fact, it’s the future. Over 86% of modern marketers consider video marketing as an important marketing tool. To substantiate, over 77% stressed that video content increases sales.

Short-form videos can increase a startup’s online visibility and instant results in terms of leads, conversions, and sales. When a startup invests in quality video content, it can increase content 

4. Google My Business Profile

Another actionable content marketing strategy for startups is Google My Business (GMB) account. With an increase in “near me” searches, it is ideally a beneficial decision to open up a GMB profile.

A GMB account is an SEO facet that allows a business owner to list his or her business on Google search and maps. In so doing, the local customers are targeted and this increases a business’s website traffic. 

There are many SEO mistakes and misconceptions that startups have, but investing time in creating and running a GMB account can become a starting point in understanding the benefits of SEO for startups.

Try optimizing your GMB profile with relevant keywords and update your bio with correct information such as phone number, location, and website. 

5. Social Media Posts

Being on social media is no longer an option for businesses, but a must. Businesses like startups can thrive through being social because many people use social sites globally. However, it’s crucial to identify the most essential social platforms before creating social media posts. 

Social networks like Instagram, Facebook, and LinkedIn are top choices for modern businesses. That’s because the biggest target audience i.e Gen Z and millennials use these social platforms daily. Besides engaging with the target audience, social sites can allow a startup to sell directly to customers. In so doing, they can maximize their ROI and grow exponentially.

Therefore, create social media posts i.e short-form content or videos, and leverage hashtags to increase outreach.   

6. Infographics

Although they may not be a top choice, infographics are a content marketing strategy that is versatile and engaging. Infographics are commonly made up of statistics, the latest insights, or data in the form of charts. The content is normally summarized and summed up in images. 

For a startup, infographics can be a great way to capture the attention of the target audience and increase brand awareness. That’s because they eliminate long text that may discourage online users from interacting with your content.

Infographics content can also be posted on websites and social media sites and this is a great way to increase engagement. 

7. Email Campaigns

Whether it’s a startup, small, or enterprise-level business, any brand can leverage email marketing. Email campaigns require short-form content that can be about anything. Fundamentally, emails can be used to share information about your ongoing campaigns, newsletter, product arrival, and customer service. You can create compelling content, use emojis, and include CTAs to enhance interaction.

To encapsulate, the modern world presents a wide range of content marketing strategies that startups can utilize for a range of goals. In addition to those mentioned above, podcasts and influencer marketing are other content marketing strategies that startups can think about. Precisely, there are many options that can drive content to the targeted audience to fetch the intended goals.