Author name: VIRRGOTECH

Selecting the Best Content Analytics Tool: Important Tips to Consider

Developing effective marketing campaigns and crafting engaging content begins with analyzing the metrics behind your strategies, and content marketing analytics serve as a backstage pass — they demonstrate what’s working, what’s not, and where improvements can be made.  If you’re not utilizing analytics to enhance the content you produce, you may be overlooking significant business …

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search engine optimization tips for small business

How Local SEO Drives Marketing Success for Small Businesses

Search Engine Optimization (SEO) has become extremely important in the digital success of any business, especially for small businesses looking to establish a strong online presence. SEO involves optimizing a website to rank higher in search engine results and driving organic traffic to the site. However, for local businesses, a broad SEO strategy might not …

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9 Proven Internal Linking Practices To Boost SEO Performance

Imagine your website as a library — each web page is a book, and the internal links are the shelves and pathways that help visitors (and search engines) navigate effortlessly. Whether you’re organizing a category structure for an e-commerce site or exploring ways to optimize your blog section for long-tail keywords, having these links placed …

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different bounce types

Hard Bounce vs Soft Bounce for Emails: Know the Difference

Imagine crafting an essential email for your target audience, clicking send, and shortly after, you receive a notification stating, “Your email failed to be delivered.”   What went wrong?  Even when you’re sure you’ve set up everything correctly, several factors can lead to your email bouncing back such as server issues, incorrect email address, and more. …

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Complete Technical SEO Checklist for Improved Website Rankings

Technical SEO has a very crucial place in every comprehensive SEO strategy. The primary goal of technical SEO is to streamline the process of search engines finding, crawling, indexing, and ranking your site. Furthermore, it helps optimize your website for excellent user experience, improving the overall functionality and performance. Here we’ve compiled a detailed technical …

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International SEO: Best Website Optimization Tips for Multiple Countries

If a significant portion of your website visitors is from a country other than yours or communicates in different languages, it’s time for you to modify your website accordingly. This approach will greatly improve the experience for your international audience. On the surface level, international SEO might seem like an entirely foreign concept, but you …

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