You’re familiar with the term PPC, right? Pay-per-click (PPC) is an advertising approach in which businesses pay a specific amount whenever a user clicks on the ads. It is one of the most effective methods for increasing business revenue, getting more leads, and conversions for your business. Did you know that the projected global digital …
Top 8 PPC Trends to Follow for Business Success in 2024 Read More »
Experiencing the inability to access information after clicking on a link is one of the most annoying feelings for a website visitor. Since we all rely on different links to access a particular type of content, it is necessary to identify and fix broken links on the website. Broken links on a website hold the …
How To Identify and Fix Broken Links on a Website? Read More »
‘’Design is the silent ambassador of your brand” — Paul Rand. Your website design significantly influences your brand image. If you want to deliver the true essence of your brand to your audience, your website should be well-built and functional for every visitor. Do you know that on average a visitor takes 0.05 seconds to …
7 Most Common Website Design Mistakes You Should Avoid Read More »
Providing exceptional user experience, top-quality content, and appealing layouts isn’t always enough for your website ranking on Google. There’s always a dire need to continuously keep an eye on the entire website’s performance and SEO. Unfortunately, you can’t track your website performance manually. The reason is simple: it is quite tedious to monitor the performance …
Track Website and Content Performance: Top 4 SEO Monitoring Tools Read More »
Every SEO expert believes that ranking on the top of SERPs (Search Engine Results Pages) is the pinnacle of SEO success. Being on the front page will naturally drive more organic traffic, more clicks, and lead to more conversions. The formula to ride the wave is simple though: you get yourself on top of the …
Google Page Ranking: 8 Successful Steps To Rank a Site on Google Read More »
Creating a content strategy isn’t rocket science but a single wrong approach can be a grim reaper. You can’t outrank competitors on the top search results without a strong and well-developed content strategy. Every step of creating a great content strategy is significantly important, requiring a logical and resolute approach to achieve your business objectives. …
The typical stance about a website’s bounce rate is that a high bounce rate is ‘’bad’’ while a low bounce rate is ‘’good’’. After all, what level can be deemed as excessively high? You’re likely seeking ideal numbers to alleviate concerns about your website’s bounce rate. The fact is, numbers can be misleading sometimes as …
Why is Your Bounce Rate High? Quick Tips To Improve It Read More »
Schema markup, also known as structured data, is a tool primarily for search engines. It helps these engines understand the content of web pages. Think of it as a special language for search engines, offering a clear context of your website’s web pages. Many people, especially those not well-versed in coding or basic SEO (Search …
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