The internet has revolutionized the way businesses market their products and services. Nowadays, a business in any area is not hard to find because of the internet. When you try to find a nearby restaurant or a beauty salon, you search for it on Google. When you want to learn about any business’ services or …
Pay-Per-Click (PPC) is a paid online advertising model that lets businesses pay for the ads they place on search engines only when they are clicked by online users. This model allows businesses to display their ads in the sponsored section of the Search Engine Results Pages (SERPs). As an advertiser, you can bid for ad …
Inbound marketing is a technique that is designed to attract potential customers. Your potential customers are looking for you on the internet — through search engines, social media, discussion forums, and a host of other channels. How are you going to grab their attention? It all depends on how well you utilize inbound marketing strategies like search …
SEO has advanced fundamentally in recent years — to such an extent that the basics of keyword optimization have transformed from a simple 3-step process to a more complicated and in-depth one. Though keyword search volume and competitor ranking data have always been a go-to approach for many, SEO metrics are becoming all the more complicated as …
Keyword Optimization: Are You Doing It All Wrong? Read More »
If you are in the marketing space, you already know how the internet has taken every industry by storm and how it has become the new normal for any brand or business that wants to be a part of the digital economy. But have you ever thought about how these businesses compete for their share …
The epidemic of Coronavirus has increased rapidly into an influx of vulnerability and left countless organizations and businesses thinking about what steps to take to check plummeting deals. For marketers, numerous aspects of the work scope have been changed. This includes changes in designations, channels, content, budget, and manner of speaking. These readjustments, topped with …
Thousands of years ago, our ancestors took it upon themselves to make sense of the world they lived in. Though they knew very little about the laws that governed the physical world, they were fascinated by how they worked — with precision and unmistakable continuity. If anything, they may have been humbled by the realization …
Table of Contents Content is by far the most important marketing tool and it never hurts to often revisit how you create, distribute, and govern content to promote your brand online. The more effective and in-depth your content strategy, the higher the likelihood you may reap better results in the form of increased revenue, improved …
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