General Insights

The Definitive Guide to SEO in 2024: From Fundamentals to Advanced

SEO is roughly an 80 billion dollar industry. It’s how search engines push website owners to provide a better experience to the end-user. And it’s how businesses and individuals manage to get ranked on the most popular search engine: Google. For a newbie, there’s a lot to learn about (and from) SEO. For industry professionals …

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Core Web Vitals: Their Impact on SEO

Given the fact that everything in SEO revolves around the end user, it won’t be wrong to interchange the term “SEO” with “UEO” (User Experience Optimization). There’s a shipload of guidelines coming from search engines like Google and virtually all of it has to do with providing the right user experience. One way or another, …

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What Can Marketers Take In From COVID-19?

The epidemic of Coronavirus has increased rapidly into an influx of vulnerability and left countless organizations and businesses thinking about what steps to take to check plummeting deals. For marketers, numerous aspects of the work scope have been changed. This includes changes in designations, channels, content, budget, and manner of speaking. These readjustments, topped with …

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The Forgotten Joy of Curiosity

Thousands of years ago, our ancestors took it upon themselves to make sense of the world they lived in. Though they knew very little about the laws that governed the physical world, they were fascinated by how they worked — with precision and unmistakable continuity. If anything, they may have been humbled by the realization …

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