SEO is roughly an 80 billion dollar industry. It’s how search engines push website owners to provide a better experience to the end-user. And it’s how businesses and individuals manage to get ranked on the most popular search engine: Google. For a newbie, there’s a lot to learn about (and from) SEO. For industry professionals …
The Definitive Guide to SEO in 2024: From Fundamentals to Advanced Read More »
This post isn’t about giving an overview of what Google Ads is or how it works. It isn’t about helping you navigate the Google Ads interface. It isn’t about understanding how you can set up a simple campaign within G. Ads. So what is it about? Everything that has to do with your real success …
Google Ads Advertising: 8 Advanced Techniques Every PPC Advertiser Should Learn Today Read More »
“There will be two types of businesses in the next 5 years, those that are on the internet, and those that are out of business.” Bill Gates The 21st century is an era of a digital revolution in human history. Hardly three decades have gone by, the internet has taken over traditional mediums as the …
Why do people buy brands? Because they want to stand out as individuals and brands can help them tap into this psychological need? How branding works and why people prefer branded products over generic ones is a question with no straight answer. If you are a hard-core Nike fan, you’ll get a Nike pair no …
I Exhibit, Therefore I Am: The Psychology Behind Why People Buy Brands Read More »
It’s hard to overstate the important role social media plays in the success (and failure) of many businesses today. If you’re a professional stylist, makeup artist, or beauty therapist who cares about growth marketing, it’s time you understood the utmost impact social media is going to have on your business in the days to come. …
Social Media Marketing Strategy For Beauty Salons: A Five-Step Guide Read More »
To understand the fundamental concepts behind SEO, you need not begin with search engines. The search engines’ perception of your website becomes a matter of interest only after a certain type of relationship is established: the relationship between users and the search engine. Why do people land on a search engine like Google in the …
“We write to taste life twice, in the moment and in retrospect.” ― Anais Nin Are you willing to taste life twice? Are you willing to retrospect and write your heart out, reliving the moments you did and creating those you wish you would have lived? Creative writing isn’t just about writing for others, it’s …
Given the fact that everything in SEO revolves around the end user, it won’t be wrong to interchange the term “SEO” with “UEO” (User Experience Optimization). There’s a shipload of guidelines coming from search engines like Google and virtually all of it has to do with providing the right user experience. One way or another, …
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