Track Website and Content Performance: Top 4 SEO Monitoring Tools

Providing exceptional user experience, top-quality content, and appealing layouts isn’t always enough for your website ranking on Google. There’s always a dire need to continuously keep an eye on the entire website’s performance and SEO.   

Unfortunately, you can’t track your website performance manually. The reason is simple: it is quite tedious to monitor the performance of every web page and analyze how your SEO and content strategies are working in different search engines.

To help you with tracking your website performance, SEO monitoring tools come in handy. The goal of the blog post is to walk you through some of the most functional and accessible SEO monitoring tools. 

But, first off, let’s find out what these tools can do for us.

What SEO Monitoring Tools Do?

SEO monitoring tools provide comprehensive insights and valuable information to scale up your website’s entire performance. Using these tools will help you incorporate effective strategies that will truly work for your website.

What’s more?

SEO monitoring tools act as diverse platforms with multiple distinct features assisting you with the following things:

• Analyzing the website’s performance
• Tracking specific keywords
• Monitoring your market competitors
• Building quality backlinks and more

These tools are highly beneficial for tracking almost every element of your website, improving it for better rankings, and achieving other SEO goals.

To give you a quick tip, selecting an all-in-one tool for all your tasks is better than cobbling a bunch of random tools to get all your work done. 

Let’s look over some of the most famous all-in-one SEO monitoring tools for your website.

Top 4 SEO Monitoring Tools

SEO tools are highly significant for your website’s Search Engine Optimization plan. These tools automate the process and allow you to make all your SEO decisions more efficiently. Let’s look into these right away.

1. Google Search Console

Google Search Console is ideal for SEO monitoring, providing real-time results of your website’s search engine performance. It detects major website issues and problem areas in SEO, recommending solutions to address those errors effectively.

This tool tells users how to tackle all the technical issues and maintain a healthy website — the foundation for search engine rankings.

In Google Search Console you can: 

• Analyze core web vitals and consumer experience on your website.
• Check top-quality performance standards — page rank position, page views, impressions, and clicks. The tool will also recommend changes to improve them.
• Review all HTTPS and non-HTTPS URLs on your website
• Identify pages or sections that aren’t indexed in Google.
• Analyze pages with low speed and make changes to improve them for a better experience.
• Increase desktop and mobile usability and improve performance.

With all the suggestions from GSC, you can set up your website according to what Google demands. If your website is not optimized the right way, it’s not wise to expect your site to rank on Google search result pages.

This tool is free and everyone can access it by having a Google account. Logging in to the GSC account, you can check your website’s performance any time you want. Also, you can get email alerts for your site activity with minimal setup on your GSC account.

2. Google Analytics

Google Analytics is one of the most powerful platforms providing several SEO tools to users under one roof. Google Analytics is accessible to everyone. All you need to do is sign up for a Google Analytics account with your Gmail. Afterward, you will be prompted to complete the setup and you’re good to go.

In Google Analytics you can check the following:

• Web pages that grab most of your website’s traffic and have good conversion rates and the web pages that demand your attention.
• Your website’s real-time activity — analyze who is coming to your site, how they are engaging, and their locations.
• The traffic source of your website — see if your traffic is coming from organic search, referral sites, or paid ads.

In addition to these aspects, you can also track the total conversion rate (for any particular goal such as sales, newsletter sign-ups, etc.) from a specific piece of content. This way you can perfectly determine how substantial your website content is. 

Once you know where you lag, you can implement more suitable SEO and marketing strategies to stand out among the crowd.

What’s good about Google Analytics? It is completely free and works perfectly fine for small businesses as well as large enterprises. You can analyze a plethora of SEO parameters for free and then fine-tune your strategies accordingly.  

3. Semrush

Semrush is a comprehensive marketing and SEO tool offering an SEO Toolkit — having a list of features that users can access. Each tool in this SEO Toolkit has a unique functionality such as content marketing, content management, social media, listing management, etc. The list doesn’t end here, there are many more tools that you can use to benefit your website.

What more does Semrush offer?

SEO Toolkit: You can review your backlink profile, analyze organic keywords your site is ranking for, check web page performance on SERPs, and perform technical audits of your website.

Advertising Toolkit: This toolkit is ideal for managing PPC campaigns, and optimizing total ad spend.

Competitor Analysis & Market Research Tools: This allows you to investigate your competitor’s strategies and check their targeted keywords.

Content Marketing Tools: It will help you generate excellent content ideas, this way you can write fully optimized content for your website.

Social Media Tools: You can schedule your social media posts and manage them ideally. This tool will also alert you about brand mentions.

Overall, Semrush emerges as an all-encompassing solution, providing all the necessary tools and features to manage your brand. You can get access to any of these tools by paying for that particular toolkit. 

We recommend you check out its Local SEO Toolkit. It allows you to manage local business rankings and SEO metrics, social media campaigns, local rankings, brand reputation, business directories, and listings.

This single tool has almost everything under an umbrella. In the end, it all depends on which toolkit or features you need for your website. 

Semrush also offers a free trial period, which means you can explore its features in a better way before making your purchasing decision.

4. Ahrefs

Last but not least, Ahrefs is yet another exclusive tool to monitor page ranking and website backlinks. Ahrefs is also ideal for determining and managing referring domains. In addition to it, Ahrefs has remarkable tools to analyze rank positions for a specific keyword and you can also check your competitor’s top-ranking keywords. Its Rank Tracker tool helps in evaluating a keyword’s search volume, keyword difficulty, and more. 

How it works?

Plug your website URL into the tool that you want to monitor. Schedule daily, weekly, or monthly site auditing and add the targeted keywords. After that, this tool will provide you with an insightful report to work on. The report has all the tracked keywords, links for web pages ranking for a certain query, and their ranking position in SERPs.

This report also tells whether your content appears on ‘’People Also Ask’’, Rich snippets, and other top SERP features. Multiple sites can be monitored with this tool. All you need to do is create separate projects for each website. This way, you will be able to get separate reports and manage them efficiently.

Certainly, this extensive report provides a strong foundation to work accordingly and create strategies that will help you soar on search result pages

Next is Ahrefs’ Site Explorer to monitor the backlinks on your website. Paste the link of your website and it will give the backlink profile report of the site. Additionally, you get analysis on ranking keywords and traffic sources.

Another great tool from Ahrefs is Backlink Checker, enabling you to go through the web pages that are linked to your website. You can even find the anchor text used to link the content. This inclusive data will assist you find broken links on your website and determine the domain authority and page ranking as well.

About Ahrefs’ plan: It provides tiered packages and you can select any of them based on your requirements.

Final Thoughts

Your website success goes far beyond delivering excellent user experience and valuable content. It is crucial to continuously monitor all SEO metrics and strategize your content and SEO approach accordingly. 

Why should we use SEO monitoring tools? 

Keeping an eye on all these metrics and tackling SEO issues is quite intimidating. Having these SEO monitoring tools in your arsenal will allow you to monitor your on-page and off-page SEO, technical SEO, keyword ranking, page performance, content ranking, and much more. Ultimately, leading you to ride the wave and secure a prominent position on search engine results pages.