Instagram Marketing: Reasons To Use Instagram for Your Business


Over the past 20 years, marketing strategies have undergone significant transformations to adapt to the demands of this dynamic digital sphere. This continuous evolution has prompted marketers to leave traditional marketing far behind and opt for advanced approaches. Nowadays, businesses are using email marketing, influencer marketing, and social media marketing to grow their businesses and become a spotlight in the industry.

Among the social media marketing platforms, Instagram has become an excellent marketing tool and has taken over the entire digital space. With over 2.4 billion active Instagram users and roughly 200 million business accounts, it has provided businesses with a powerful platform to connect with a wide range of audiences, deliver brand messages effectively, and boost sales.   

Why Instagram Marketing Is Important?

Do you know that, on average, a person spends 53 minutes per day on Instagram, which makes Instagram the second most visited platform after Facebook? These stats significantly prove the potential of Instagram for business marketing purposes.

Instagram is a valuable social media platform for nurturing customer relationships and connecting with potential leads. Many Instagram users engage with different brands on this platform, showcasing a strong sense of connection.

Furthermore, Instagram offers a unique shopping experience to its users by allowing them to browse and purchase products from various brands without leaving the app. The integration of in-app shopping features has resulted in increased sales potential. The high level of user engagement on Instagram is a testament to the platform’s remarkable potential for businesses.

Now it’s time to explore why businesses should incorporate Instagram marketing to stay ahead of the digital marketing trends and outrank their market competitors.

Top Reasons Why Businesses Should Use Instagram Marketing

Most business owners prefer Instagram marketing because of the vast audience pool and higher engagement on their business profiles, yet Instagram offers numerous other advantages worth exploring. Let’s get started.

Reason # 1. Businesses of All Sizes Can Flourish on Instagram

Since Instagram attracts diverse users with different interests, businesses of any size and from any industry can succeed on the platform. With an effectively developed Instagram marketing strategy, businesses can potentially boost their brand’s visibility, user engagement, and conversion rate.

Businesses can raise brand awareness and engage with their target audience by consistently posting engaging content that resonates with the brand. This strategy has been proven effective by major brands like Coca-Cola and Adidas and countless small businesses that have flourished on Instagram.

Reason # 2. Instagram Has a Growing User Base

Instagram’s monthly active user base is more than 1 billion globally. What does that mean? This means that more and more people are switching to Instagram for content creation, entertainment, and business purposes.  

As a business owner, you now have access to a larger audience than ever before, allowing you to target and promote your products and services more effectively. The more your audience interacts with your page through comments, direct messages, likes, and shares, the more beneficial it is for your brand. The engagement level on your business Instagram profile also acts as a trust signal for other people, proving brand authenticity. Many companies use this approach to pin a comment on Instagram posts to show appreciation to their audience.

Reason # 3. Businesses Can Collaborate with Influencers for Brand Awareness

Think about collaborating with influencers to boost your brand. Influencers are influential social media people with large followings. They could be famous personalities or niche experts who endorse products and brands, often bringing new products to the attention of the public.

Partnering with a reliable influencer can elevate your company’s sales. When influencers promote your product, they can showcase your business to thousands, or even millions, of followers through just a handful of posts. So, whenever you’re developing an Instagram marketing strategy for your business, do not hesitate to incorporate influencer collaboration for improved brand awareness

Reason # 4. Instagram Gives Money-making Opportunities

Instagram offers multiple money-making opportunities to businesses. 

Shoppable Posts: Instagram’s shoppable post feature allows businesses to tag products in photos with clickable links, enabling users to shop directly from their feed.

Direct Sales through Instagram: Instagram is evolving its e-commerce capabilities, with the shop tab facilitating seamless discovery and purchase of products from brands directly within the app.  

With these Instagram marketing features, businesses can capitalize on Instagram’s vast audience and diverse marketing opportunities to drive revenue growth.

Reason # 5. Hashtags Can Improve Business’s Visibility

If you are a startup — just beginning your new business, you might get intimidated by the highly competitive landscape. However, utilizing hashtags effectively can set your company apart from the others. For instance, iconic hashtags used by brands like Coca-Cola’s #ShareaCoke or Nike’s #JustDoIt made these brands more popular and recognizable in the industry. 

The strategic usage of hashtags in your businesses can make a significant impact, distinguishing your brand amidst the noise of the platform.

Reason # 6. Instagram Can Enhance Business’s Relatability

Instagram also helps transform the business into a relatable entity with its dynamic features: 

Instagram Stories: Instagram stories offer an exclusive peek into your company’s inner workings. You can showcase behind-the-scenes moments, such as product creation processes, team interactions, and community involvement, to humanize your brand.

Instagram Live Broadcasts: Engage your audience and establish trust by hosting live events on Instagram. Conduct Q&A sessions and interactive discussions to connect with your followers. Instagram Live provides an authentic glimpse into your company culture and operations.

Reason # 7. Businesses Can Monitor Their Competitors on Instagram

Instagram also serves as a tool for competitor analysis. You can keep a close watch on how your competitors are utilizing the platform to interact with their audience. Note the frequency of their posts, the type of content they share, and how they engage with their followers through likes, comments, and direct messages.

This observation can offer valuable insights into what Instagram marketing strategies are working well for them and what might need to be more effective. By learning from their successes and failures, you can refine your approach to better resonate with your target audience and stand out in the competitive landscape.

If you’re a beginner and not familiar with marketing, we suggest you opt for professional social media marketing services, particularly Instagram marketing services, to enhance your business presence. 

Reason # 8. Businesses Can Reach Target Audience Via Instagram Ads

Instagram allows businesses to run targeted advertisements to reach their audience. These customizable and trackable ads can drive new customers to your Instagram business profile. Like Facebook ads, you can set the demographics, gender and other parameters to make your advertisements more focused and beneficial for your business. 

Monitor the overall activity of the audience on your Instagram ads, such as total reach, impressions, engagement, CTR, ROAS, and CPC. By analyzing this insightful user data, you can significantly refine your social media marketing strategies. 


Instagram is an invaluable tool for businesses looking to succeed in the ever-evolving digital marketing landscape. With its expansive user base and exclusive features, Instagram offers numerous opportunities to enhance your brand visibility, engage with audiences, and drive sales. 

From shoppable posts and influencer collaborations to showcasing brand personality through Instagram stories and live events, you can build solid and captivating narratives about your business that resonate with the target audience. Moreover, you can refine business strategies for maximum effectiveness by monitoring your market competitors. As Instagram continues to evolve and innovate, it remains a cornerstone of modern marketing strategies, offering boundless possibilities for businesses to connect, engage, and thrive.

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